The Role Of Management In Monetising Music & Building Brand

The role of the music manager has evolved significantly in the digital age, where artists now have more direct control over their careers through streaming platforms, social media, and self-promotion tools. Where is the tipping point when an artist needs a manager, and what is the modern role?

What can managers do more in the Balkan context, where the industry landscape differs from that of significant music markets, and how can artistsartist monetise their music while also building a brand for their artist?

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